Zero basing budgets and roles

Simon Ratcliffe·22 January 2019·Strategy & Innovation

...One of the phrases I have heard a lot in the past six months is Zero Based Budgeting.  Like many of the ‘new’ approaches that are sweeping the world at the moment, this is not a new idea. It emerged in the early 1970s, although it was originally little more… Read More...

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Rethinking and redefining your USP

Spiros Tsaltas·21 January 2019·Customer Engagement

...This article is a combination of two lectures that I gave a few weeks ago: one for the Hult Prize at the University of Ghana and one at the Sogakope Startup Day. What is a USP? Allow me to start with a definition from Wikipedia (the internet is full of… Read More...

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10 Enterprise Analytics trends to look out for in 2019

Ronald van Loon·18 January 2019·Data & Analytics

...Today’s intelligent world requires more from businesses then they have ever had to deliver. Prioritizing and implementing analytics doesn’t cut it anymore – organizations have to step out of their comfort zones and think differently about their outcomes. To succeed in the business landscape of today and tomorrow, companies need… Read More...

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Emerging Technologies and the future of finance and banking

Nathan Sykes·17 January 2019·Enabling Technologies

...Like so many others, the banking and finance industry is undergoing a huge transformation brought on by modern technologies. There’s this ongoing merger between traditional financial services and more modern ones, which results in the deployment of financial-oriented tech, or what’s known as FinTech. Mobile banking is a great example,… Read More...

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The future of the cloud: cloud computing in 2019

Nathan Sykes·17 January 2019·Enabling Technologies

...We may have reached a tipping point where artificial “intelligence” and “big data” snap up most of the tech headlines, but make no mistake: Cloud computing is as vital as ever. And no wonder: It’s the computing paradigm that’s helped to shape nearly all the others in recent years.But where… Read More...

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Key applications of AI in our lives and workplace

Richard Chiumento·17 January 2019·Enabling Technologies

...Over the next five years, we are about to witness the world entirely disrupted by improvements in artificial intelligence (AI), machine learning, robots and increased automation. Children today are growing up with AI assistants in their homes (Google Assistant, Siri and Alexa) — to the point that you might consider… Read More...

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Key trends in AI & Automation

Richard Chiumento·17 January 2019·Enabling Technologies

...Automated systems are now prevalent and have already infiltrated our world and lives; take a look around and you’ll see machines carrying out repetitive tasks or routines without manual intervention. In fact, your Amazon shopping basket can be filled with items that were ‘recommended’ to you by an algorithm monitoring… Read More...

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The importance of clean data for business success

Bryan Christiansen·16 January 2019·Data & Analytics

...Most of the strategic decisions businesses make in the 21st century use large data sets and real-time data to make money. Businesses of any size now need data to run their operations as the entire trade and industry environment evolves toward a knowledge-based economy. This course of development requires organizations… Read More...

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The B2B customer experience in 2019

Nathan Sykes·15 January 2019·Customer Engagement

...Whenever we start a conversation about customer experience, it seems like it’s B2C that gets to have all the fun. But if 2019 and beyond is likely to tell us anything, it’s that there really isn’t a huge division between these two types of buying experiences — not when small… Read More...

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Running into the Nike house of innovation future of retail

Tony D'Onofrio·14 January 2019·Customer Engagement

...The future of retail includes digitally supported leadership branding coupled with hyper-personalized immersive consumer experiences. Of all the stores that I have visited to date around the world, the Nike House of Innovation in New York City, is the closest example that meets this critical futurist success formula. Covering over… Read More...

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Alcohol brands: how to engage millennial consumers

Rav Punia·14 January 2019·Customer Engagement

...Global whisky sales are predicted to grow to $7.4 billion in the next 5 years. Growth is coming from Millennial and especially female consumers. These consumers are health conscious; consume less than other generations; but are willing to pay a premium for quality products and experiences. With millennials now the… Read More...

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We got it wrong on third-party data in 2018. Let’s reset.

Miles Pritchard·9 January 2019·Data & Analytics

...It may just be my opinion, but over the years, I think we seem to have developed, as an industry, a certain complacency when it comes to discussing the third-party data ecosystem. A complacency that in 2018 verged on contempt for this vitally important component of the media and communications… Read More...

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