Quantifying qualitative
Kevin Gray·28 July 2020·Data & Analytics
...WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus groups or in-depth interviews with a small number of people. Survey research also plays a much smaller role in data science than in marketing research. Given this background, this post will make little sense to… Read More...
thedigitaltransformationpeople.com·
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