Random Thoughts on Marketing Research, Statistics and Data Science (June 12, 2018)

Kevin Gray·11 June 2018·Data & Analytics

...My opinions. Nothing more. What real evidence do we have regarding the effectiveness our organization’s marketing? Beliefs are not evidence, however logical they may seem to us, and however many of us subscribe to them. I’ve heard it claimed that the use of neuromarketing methods in choice modeling (“conjoint”) results in dramatic improvements in… Read More...

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Real-time Data Integration: The X-Factor in Delivering the Ultimate Customer Experience

Ronald van Loon·11 June 2018·Customer Engagement

...The age of digital business requires every company to re-think how they rapidly adapt or risk extinction. The presence of unlimited data and the growing needs of customers demand that the customer experience substantially increases. With a wide network of IoT devices and global mobile adoption the world is… Read More...

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Welcome to the Age of the Customer Data Platform

Miles Pritchard·11 June 2018·Customer Engagement

...The Customer Data Platform or “CDP” is quickly becoming a hot topic of conversation in data driven marketing circles, as CDPs successfully carve out a position in the marketing technology stack. With marketers now spending more in customer retention than acquisition by a factor of 2 to 1 (… Read More...

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Seller Considerations – Play Your Cards Right (Part 2)

Samuel Church·11 June 2018·Strategy & Innovation

...In our previous article, we described the key market and internal business drivers that are combining to make portfolio sale and / or acquisition an important strategic lever for many financial institutions looking to achieve balance sheet equilibrium. These include: 1. Economic environmental conditions – the inability to… Read More...

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The New Sensormatic Global Retail Shrink Index Revisited

Tony D'Onofrio·10 June 2018·Customer Engagement

...With the USA NRF Loss Prevention Trade Event taking place this week, it is time to revisit the new Sensormatic Global Retail Shrink Index published earlier this year. Covering 14 countries representing 73% of global GDP and 80% of global retail sales, it is the authoritative document on worldwide loss… Read More...

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Why The Book of Why?

Kevin Gray·10 June 2018·Data & Analytics

...UCLA computer scientist Judea Pearl has made noteworthy contributions to artificial intelligence, Bayesian networks, and causal analysis. These achievements notwithstanding, Pearl holds some views many statisticians may find odd or exaggerated. Here are a few examples from his latest book, The Book of Why: The New Science of Cause… Read More...

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Time for rail leadership to get on track

Richard Chiumento·10 June 2018·People & Change

...According to consumer group Which?, rail passengers lost in the region of 3.6 million hours due to ‘significantly delayed’ trains in 2016-17. While we don’t know how many of these were working hours, it’s a fair assumption that the delays had an impact on productivity at the respective companies the passengers worked… Read More...

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Business Intelligence – Top Influencers, Brands and Publications

Joe Fields·6 June 2018·Customer Engagement

...Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection, integration, analysis, and presentation of business information to improve and optimize decisions and performance. Business intelligence can be used by companies to support a wide range of business choices ranging from basic operating decisions such as product… Read More...

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8 Considerations to Ensure Customer Experience Excellence

Bill Ross·6 June 2018·Customer Engagement

...There are many organizational considerations involved in successful digital transformations. After several years of working with large, multinational companies of various stripes, we’ve determined that the following eight areas must be addressed to mitigate risk and increase the likelihood of success. We assess our clients in all of these and… Read More...

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A Better Stats 101

Kevin Gray·6 June 2018·Data & Analytics

...Judging from “Stats 101” courses in which we plug numbers into simple formulas, or seminars given by software vendors where we click-and-drag or point-and-click for two days, it would be easy to get the impression that there really isn’t much to statistics. Of course, there are dweeby types whose worlds… Read More...

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How Millennials in the Workplace are changing the B2B Landscape

Nathan Sykes·6 June 2018·Customer Engagement

...For the most part, the B2B industry has been largely isolated from most of the changes happening in today’s workforce. Fortunately — or unfortunately, for some — that’s no longer the case. The Millennials are here, and they’re kickstarting considerable changes in the industry just by being who they are. Read More...

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Confessions of a Former Social Business Lunkhead

Kenneth Gustin·5 June 2018·Customer Engagement

...It wasn’t that long ago that I thought of LinkedIn as the place where my on-line resume lived. Full stop. I’ve been in sales for over two decades and for the vast majority of that time I worked for companies that invested in marketing campaigns, programs, and events which generated leads. Read More...

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