Networking at B2B Events

Nathan Sykes·5 July 2018·Customer Engagement

...B2B and B2C networking are two very different things. What works for one may not work for another. The prime time to network for B2B is at events, conferences and workshops, and they should regularly be frequented to make a strong network of like-minded entrepreneurs. At events, you can showcase… Read More...

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Decision Theory at a Glance

Kevin Gray·5 July 2018·Data & Analytics

...Note: The following glossary has been excerpted from Peterson, Martin. An Introduction to Decision Theory (Cambridge Introductions to Philosophy). Cambridge University Press, 2017. All copy/paste errors are mine. Decision theory: The theory of rational decision making. Decision theory is an interdisciplinary project to which philosophers, economists, psychologists, computer scientists and… Read More...

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C-level leaders still digitally challenged

Richard Chiumento·5 July 2018·People & Change

...Any survey that suggests leadership is going backwards at such a crucial juncture for many businesses is extremely concerning. But according to research from Capgemini’s Digital Transformation Institute, organisations feel less equipped when it comes to leadership capabilities than they did six years ago. And this is despite considerable… Read More...

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3 Tips to Improve Cyber and Privacy Board Reporting

Judy Selby·4 July 2018·Cyber Security

...Corporate boards are facing mounting pressure concerning their oversight of data security and privacy risks. Regulatory guidance, emerging regulatory requirements, fines, and lawsuits combined with technological advances and changing business… Read More...

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Robots and Public Services: We need to talk about the mundane

Rhys Sharp·4 July 2018·Enabling Technologies

...I recently attended a debate called “How soon will robots run UK public services?” the write-up can be found here. What struck me about the debate was that it essentially gravitated to two subjects – Artificial Intelligence, and job losses.  I’m not saying they’re not… Read More...

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How To Sell Professional Services Today – Part 5

Randy Shattuck·3 July 2018·Customer Engagement

...Selling professional services is ultimately about getting the right client to say yes to your proposal. But this raises an important question. Who are the right clients? In my experience, this will vary depending on whether you sell services to businesses or individuals. But here is something that will not vary. For you to… Read More...

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The Future of AI is Here

Ronald van Loon·3 July 2018·Enabling Technologies

...For the last five years, we’ve been discussing the future of AI with many organizations, including Intel, at the forefront of that conversation. However, while ensuring the world gets to experience new heights and unparalleled technologies, organizations failed to notice that the future is upon us. This realization dawned… Read More...

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5 Keys to Creating a Data Driven Culture

Ronald van Loon·3 July 2018·Data & Analytics

...Businesses across the world are embarking towards a digital data transformation. The transformation has really sped up during the last decade or two, and progress towards it has become even faster. Now we stand at an important moment in time, where digital technologies are massively influencing the way most customers interact… Read More...

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What can the Dead Sea Scrolls teach us about digital? Probably nothing, but…

Bill Ross·3 July 2018·Delivery

.....They may explain why many digital initiatives fail. In 1947, in the Judean Desert, in Qumran, an ancient settlement along the Dead Sea, a Bedouin shepherd found a collection of 3000 year-old documents commonly known as the Dead Sea Scrolls. Unknown to many, these documents are comprised of not only Biblical… Read More...

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Forget tax hikes, just fix Brand Britain!

Phil Darby·3 July 2018·Customer Engagement

...There was a really interesting interview on BBC Radio 4’s Today programme yesterday morning (26th June) with the ex-Head of Defense Staff, Lord (Nick) Houghton. The subject was the additional £2billion it is estimated the defence budget needs at the moment, in order for the UK’s defence position just to… Read More...

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Improving the B2B Customer Experience

Nathan Sykes·3 July 2018·Customer Engagement

...Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C, is where the consumer usually interacts. As progress continues to move forward and people become more proactive with their spending and usage habits, B2B spaces are having to focus on customer appeal and approval more… Read More...

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5 Martech Mistakes Costing Brands Big

Miles Pritchard·3 July 2018·Customer Engagement

...With two out of every three marketers agreeing that data-driven activation is crucial to marketing success (Gartner 2017 CMO Spend Survey), it’s not surprising that technology and data have become central themes in modern day media and communications. But in the most recent CMO Survey, Gartner… Read More...

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