Future Insight: Clarity on where to play and how to win in innovation

Frank Mattes·11 July 2018·Strategy & Innovation

...Since (non-incremental) innovation is playing out in a multi-year horizon, companies need to anticipate the long-term future in order to ensure innovation effectiveness. However, this is not easy. This article points out why this is so, offers clarity and a proven practical approach to mitigate some of the challenges involved… Read More...

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Three factors marginalising the historical role of the CISO

JC GAILLARD·11 July 2018·Cyber Security

...Is the CISO an outdated concept? And if so what to do about it? The last SASIG meeting in London on 8th May 2018 examined the role and career of the CISO. It is hard to walk out of an event like this one not feeling that… Read More...

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How To Sell Professional Services Today – Part 6

Randy Shattuck·11 July 2018·Customer Engagement

...The biggest risk to people who carry business development responsibilities is that they’ll waste their time on prospects who will not close. Whether you sell services to businesses or to individuals, your ability to accurately predict a close impacts so many things. To earn the respect, trust and confidence of the… Read More...

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Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)

Kevin Gray·10 July 2018·Data & Analytics

...My opinions. Nothing more. Different AI will find different patterns in the same data, as will the same AI using similar but different data. Data cleaning and preparation can also have a substantial impact on what it finds. The suggestion that we can just turn AI loose and it will find… Read More...

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The Digital Giants in 2018

Michael Wade·10 July 2018·The Case For Digital Transformation

...In mid-2017, we released a summary of the activities of 8 of the world’s largest digital giants, namely Google, Amazon, Facebook, Apple, Microsoft, Snap, Alibaba, and Tencent. We tracked their activities across 13 areas, including digital content and media, A.I. and machine learning, online commerce, offline commerce, hardware devices, IT and… Read More...

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Instagram Decision to Go Long Form on Video, Stealing Millennials from Youtube

Mordecai Holtz·10 July 2018·Customer Engagement

...Instagram just became a primary competitor to Youtube. The new long-form video content on Instagram proves it. At the same time, Instagram is flexing its social media muscles and further proving its relevance in the face of its direct competitor, Snapchat. Ignoring Gen Z at Your Own Risk Why Instagram… Read More...

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Internal Controls and Fraud Prevention

Ken Lynch·10 July 2018·Cyber Security

...Employee fraud is something we would all like to believe would never happen. We would like to think that everyone we have working for us is trustworthy and concerned about the wellbeing of the company. This may be true in most cases, but unfortunately, it is still a large problem… Read More...

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5 Steps to GDPR Compliance

Ken Lynch·10 July 2018·Cyber Security

...The compliance date for General Data Protection Regulation (GDPR) enacted by the European Union has now officially passed. This means GDPR is now a reality for your company. You’re expected to make significant changes in the way your company processes personal data and responds to data hacks. The 2016… Read More...

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Causation in a Nutshell

Kevin Gray·9 July 2018·Data & Analytics

...Every move we make, every breath we take, and every heartbeat is an effect that is caused. Even apparent randomness may just be something we cannot explain. Knowing the who, what, when, where, etc., is vital in marketing. Predictive analytics can also be useful for many organizations. However,… Read More...

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Strategies for Monetizing Data: 2018 and Beyond

Ronald van Loon·9 July 2018·Data & Analytics

...The data revolution is here, and it creates an investment priority for enterprises to stay competitive and drive new opportunities. One of the brightest areas is data monetization, which describes how to create economic benefits, either additional revenue streams or savings, utilizing insights provided by data resources. With B2B and… Read More...

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Winning Like Gareth Southgate

Rorie Devine·9 July 2018·People & Change

...How has Gareth Southgate raised the England men’s football team tournament performance level so dramatically and how can we apply his methods to our own challenges? Rather than under-perform (as they have done in their last three tournaments) in this World Cup England are overachieving. Ranked 12th in the world by… Read More...

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Sprint to Agile

Ann Longley·5 July 2018·Delivery

...The need for organisations to become agile is not over-exaggerated. The driver is digital technology. Since the inception of the Internet in the 1980’s, it is developing rapidly, bringing with it profound implications for business. At a minimum, you need to keep up with it and how it is being… Read More...

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