Content’s Only Purpose is to Build Relationships

Kenneth Gustin·12 July 2018·Customer Engagement

...I’ve been seeing enormous numbers of articles about content and content creation. Many focus on successful formulas for your content. Others emphasize finding the right channel for your content. Some focus on tracking clicks or shares as a measure of “success”. And several discuss cadence and calls to action. In short, there seems to be… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Digital Workplace Futures Event

Lee Bryant·12 July 2018·People & Change

...Our Digital Workplace Futures event last week (#psdw18) provided a great opportunity to hear from practitioners involved in the use of digital workplace technology to enable new ways of working and organisational improvement. It was great to see so many friends and colleagues in the room, so thank you… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Will the Blockchain change Data Security?

Nathan Sykes·11 July 2018·Cyber Security

...While data security was never a luxury or afterthought — it’s always been a crucial component of digital operations — nearly every business, organisation and individual has to worry about it these days, from smartphones and wearable tech to smart home devices and IOT equipment. Just about anything and everything… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Machine learning in finance: Why, what & how

Tetiana Boichenko·11 July 2018·Enabling Technologies

...Machine learning in finance may seem like magic but there is no magic behind it (well, maybe just a little bit). Still, the success of machine learning projects depends more on building an efficient infrastructure, collecting suitable datasets, and applying the right algorithms. Machine learning (ML) is making significant inroads… Read More...

 thedigitaltransformationpeople.com· 0 Shares

The new face of digital strategy

Kevin Adema·11 July 2018·Strategy & Innovation

...Renowned strategist and business guru, Michael Porter boiled down strategy to two options: 1. Do what everyone else is doing (but spend less money doing it). 2. Do something no one else can do. Harvard Business review’s work: “What is Strategy, again?” by Andrea Ovans offers a unique perspective to Porter’s… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Future Insight: Clarity on where to play and how to win in innovation

Frank Mattes·11 July 2018·Strategy & Innovation

...Since (non-incremental) innovation is playing out in a multi-year horizon, companies need to anticipate the long-term future in order to ensure innovation effectiveness. However, this is not easy. This article points out why this is so, offers clarity and a proven practical approach to mitigate some of the challenges involved… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Three factors marginalising the historical role of the CISO

JC GAILLARD·11 July 2018·Cyber Security

...Is the CISO an outdated concept? And if so what to do about it? The last SASIG meeting in London on 8th May 2018 examined the role and career of the CISO. It is hard to walk out of an event like this one not feeling that… Read More...

 thedigitaltransformationpeople.com· 0 Shares

How To Sell Professional Services Today – Part 6

Randy Shattuck·11 July 2018·Customer Engagement

...The biggest risk to people who carry business development responsibilities is that they’ll waste their time on prospects who will not close. Whether you sell services to businesses or to individuals, your ability to accurately predict a close impacts so many things. To earn the respect, trust and confidence of the… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)

Kevin Gray·10 July 2018·Data & Analytics

...My opinions. Nothing more. Different AI will find different patterns in the same data, as will the same AI using similar but different data. Data cleaning and preparation can also have a substantial impact on what it finds. The suggestion that we can just turn AI loose and it will find… Read More...

 thedigitaltransformationpeople.com· 0 Shares

The Digital Giants in 2018

Michael Wade·10 July 2018·The Case For Digital Transformation

...In mid-2017, we released a summary of the activities of 8 of the world’s largest digital giants, namely Google, Amazon, Facebook, Apple, Microsoft, Snap, Alibaba, and Tencent. We tracked their activities across 13 areas, including digital content and media, A.I. and machine learning, online commerce, offline commerce, hardware devices, IT and… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Instagram Decision to Go Long Form on Video, Stealing Millennials from Youtube

Mordecai Holtz·10 July 2018·Customer Engagement

...Instagram just became a primary competitor to Youtube. The new long-form video content on Instagram proves it. At the same time, Instagram is flexing its social media muscles and further proving its relevance in the face of its direct competitor, Snapchat. Ignoring Gen Z at Your Own Risk Why Instagram… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Internal Controls and Fraud Prevention

Ken Lynch·10 July 2018·Cyber Security

...Employee fraud is something we would all like to believe would never happen. We would like to think that everyone we have working for us is trustworthy and concerned about the wellbeing of the company. This may be true in most cases, but unfortunately, it is still a large problem… Read More...

 thedigitaltransformationpeople.com· 0 Shares