Digital Communications: An Asset Oft Overlooked

James Leighton Davis·7 September 2016·Customer Engagement

...Strong digital communications are often the primary factor that differentiates leading corporate brands from their peers. New research shows that the ability of a company's digital channels and website to connect and engage with its audience and stakeholders directly is critical in developing and sustaining profitable relationships. However, recent research by Radley Yeldar suggests that FTSE 350 corporate brands are falling short when it comes to meeting the digital communications standards necessary for today's modern business environment. Read More...

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The Socially Savvy Career & Technical Education Director

Mark Hewitt·29 August 2016·Customer Engagement

...Putting people and human interaction at the center of day-to-day activities is more important than ever before. Relationship building, online communication, collaboration and cultivating influence are fast becoming core and required skill sets to succeed in today's connected economy. Read More...

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Here’s what you need to know about Chatbots

Sreeraman Thiagarajan·24 August 2016·Enabling Technologies

...Messaging platforms are coming of age, and chatbots are all the rage now, they are touted as the next app-like wave in the communication industry. Is this just hype, is the fear of missing out causing this to be a gold rush? Is it worthwhile for marketers to walk down this path to pursue the next big thing? Let’s explore. Read More...

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Humanizing Digital: How CMO’s Put A Face to Their Products

Shawna Ryan·31 July 2016·Customer Engagement

...In our latest GDS Video Snack, Shawna Ryan, Editor at Meet The Boss TV, asks experts in digital marketing how they see beyond the latest technology and ask the right questions to get to know the customer better, and therefore market to them more effectively. Read More...

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A beginners guide to virtual reality

Greg Taylor·8 June 2016·Enabling Technologies

...After giving over 40 people their first virtual reality experience, to my amazement; Every. Single. Person. Is. Blown. Away. Why is this? People enter the virtual world and start giggling. They enter a childlike state of wonder. I’ve never seen this type of reaction to any technology I’ve ever demoed. Read More...

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Blockchain Technology in Capital Markets – A long journey with many unknowns

Indra Chourasia·16 March 2016·Enabling Technologies

...“It is our task, both in science and in society at large, to prove the conventional wisdom wrong and to make our unpredictable dreams come true”                                      – Freeman Dyson (theoretical physicist and mathematician) Blockchain or distributed ledger technology[i] and its application in financial services has generated… Read More...

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Why you should become an Agile marketer – and how to start

Simon Wyk·2 March 2016·Customer Engagement

...Marketing departments in Australia are under pressure like never before. Big brands are changing the way they talk with their customers, but it’s a brave marketing director who can say with certainty that their way is the right way. It’s a sobering prediction that our current top 500 companies are now only expected to stay on that list for 18 years. We are an always on society and consumer behaviour has changed accordingly. Increasingly, car buyers research their purchase and even visit dealerships out of hours, simply so they don’t have to speak with a sales person. Read More...

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Process Mining, Bridging the gap between BPM and BI

Graham Smith·2 March 2016·Data & Analytics

...Later this year I will be involved in a MOOC entitled "Introduction to Process Mining with ProM",  from FutureLearn. Unfortunately it has just been delayed from April till July, but being interested in BPM and BI, I thought that I would start my own research into the subject and publish my own findings.  Read More...

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How to Create a Segmentation Strategy in Account-Based Marketing

Moni Oloyede·24 February 2016·Customer Engagement

...A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy is used to identify and define a target industry and often includes personas, which are used to define the traits of an organization’s ideal customer. Much has been made over the last decade or so about how Marketers can improve the definition of their market segments by gathering behavioral and demographic data from digital and online activity. The obvious conclusion is that the more information you gather, it results in better audience targeting, which will lead to increased engagement and thus higher sales conversions. Read More...

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Internet of Things – $1.2 Trillion Retail Opportunity?

Grant Martin·24 February 2016·Enabling Technologies

...In a recently published McKinsey study "The Internet of Things (IoT): Mapping the Value Beyond the Hype", the retail industry is ranked fourth highest in potential and economic impact over the next decade, as highlighted below. McKinsey defines the retail environment broadly "as physical spaces where consumers engage in commerce, considering or purchasing goods and or services". This includes traditional stores, such as, department and grocery stores, as well as showrooms where goods are on display but not available for sale. It also includes physical spaces where services are purchased, such as, banking halls, theatres and sports arenas – anywhere consumers consider and or buy; such as self-checkout, in-store offers, extra. The analysis covers only physical environments where IoT technologies can be deployed, not online retailing. Read More...

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Business Transformation

Grant Martin·16 February 2016·The Case For Digital Transformation

...Some questions explored - What is business transformation? What are the critical factors for success? Business Transformation (BT) is different from “re engineering”. Primarily re engineering, according to Dr. Michael Hammer, advocated “Don’t automate – Obliterate”, in this day and age BT is focused on agility and adaptability. Wikipedia’s definition - “making fundamental changes in how business is conducted in order to help cope with a shift in market environment”. A recent article in CIO magazine emphasized the role of the CIO and referred to BT as involving “significant changes to areas including business processes, core systems, channels, products, and services“. Read More...

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From Apps to Immortality

Greg Taylor·25 January 2016·Enabling Technologies

...How long will the humble ‘app’ remain relevant? Some say, not long. In fact, we’re fusing our bodies with technology at an accelerating rate, and this is where we’re heading as a species. Some companies are even touting the possibility of immortally through technology. What would be the implications of such a development? What would be your reaction to it? We only need to look at the examples how humans are merging with technology today to realise the future, in many ways, has already arrived. This trend is called ‘Transhumanisim’ (or ‘h+’ for short) and it’s one of the most thought provoking, beneficial, and frightening trends around. Read More...

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