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Why consensus kills innovation

Why consensus kills innovation

By Greg Satell

“I hate consensus,” legendary Silicon Valley coach Bill Campbell used to growl. The problem, as…

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Strategy in a post-digital world

Strategy in a post-digital world

By Greg Satell

For decades, the dominant view of strategy was based on Michael Porter’s ideas about competitive advantage.…

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Some marketing science case studies

Some marketing science case studies

By Kevin Gray

Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…

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