Is marketing all about the tools?
Is marketing now all about the tools? Are they all-important? Well, yes… and no. At…
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How can you enhance the customer experience?
In our latest GDS Video Snack, Sasha Qadri, Editor at MeetTheBoss TV looks at how…
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4 Tech Trends Shaping Customer Service in 2016 and Beyond
Even though tech and customer expectations shift over time, causing changes in customer service, the…
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MR Realities: Thinking Mistakes Marketers Make – An Interview with Terry Grapentine
All the data and fancy analytics in the world won't help you if you can't…
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Stop vomiting back your buzzwords as “core values”; It misses the point.
There are a lot of tremendously fraught things about the idea of "company culture" or…
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Why content marketing probably won’t work for you
I myself love content marketing. I love the concept of content as a bridge between…
thedigitaltransformationpeople.com
Growth? Innovation? They come from Customers.
Here's an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he's discussing innovation…
thedigitaltransformationpeople.com
Marketing: Focus LESS on campaigns, MORE on adding real value
"I don't have time for that! We're launching a new marketing campaign this week". I've worked…
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The tipping point: We need to let employees design their own jobs
Let's start with these points, OK? The hiring process isn't the most amazing thing at…
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How to cut the BS and grow your company through people and not products
This is primarily going to be anecdotal -- i.e. based on people I've worked with,…
thedigitaltransformationpeople.com
The most common interview questions do nothing to reveal who’d be the best hire
I just came across this post on HubSpot about 'The 10 Most Common Interview Questions…
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Your boss is a (research-backed) terrible judge of new ideas. So … what now?
Take these two concepts and think about them: Harry Potter, maybe the most successful film…
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