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This story’s got your number

By Carla Curtsinger

The emotional appeal of storytelling actually helps information stick in our brains – up to…

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Can you get personalization right?

By Sasha Qadri

In our latest GDS Video Snack, Sasha Qadri, Editor at MeetTheBoss TV looks at how…

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The problem with retargeting

By Ben Thompson

According to Econsultancy, only 2% of web traffic converts on its first visit. Retargeting is…

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