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Steve Jobs We Salute You

By Simon Ratcliffe

Steve Jobs would have been 62 today, but in the short time he was alive…

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Statistics Denial Myths

By Kevin Gray

Unknown to most marketing researchers, there have been tensions between the statistical and computer science…

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Customer Centricity

By Kevin Gray

The customer is King, right? Everyone knows that! Wrong, says Wharton professor Peter Fader in…

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Finding Opportunity in Uncertainty

By Richard Chiumento

Whatever the outcome of Parliament’s vote on whether to authorise the necessary legislation to trigger formal…

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Statisticians and the Real World

By Kevin Gray

Statistics is not simply plugging numbers into formulas and outputting the results. It's really a…

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What is Structural Equation Modeling?

By Kevin Gray

Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…

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