Sizing up the Social Media Platforms
Marketing experts discuss the value of various social media platforms for brands looking to convert…
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Digital Marketing
DMP Adoption in Agencies: Making a Real Impact
In an increasingly complex world with a host of different functions, from audience strategy, to…
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Use a picture. It’s worth a thousand words.
I love the image below. It's from Pexels and while it has nothing to do with…
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The Socially Savvy Digital Citizen
Inherent in being a good digital citizen is acting ethically in digital interactions and having…
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Better marketing: How about you don’t copy everyone else, yeah?
When I was a little bit younger, I was often confused about marketing objectives. To…
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How marketing teams can benefit from marketing technology
As consumers, we are increasingly connected, informed and in search of personalised experiences. Just consider some…
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Buzzwords and cliches aside, why is storytelling important to companies?
I've written before about the general power of storytelling -- to leadership efforts, for example,…
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Burn the damned marketing manual !
I’m looking for the marketing manual - so I can burn it. I have been using…
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MR Realities – “Social Media: Promises, Challenges and the Future”
Everyone talks about Social Media, but there are many questions about what it can actually…
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Digital Communications: An Asset Oft Overlooked
Strong digital communications are often the primary factor that differentiates leading corporate brands from their peers.…
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Amazon Changes Everything in a New Way
The arrival of the Internet began major disruption to decades old methods of consumer packaged…
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The ultimate power couple – A marriage of the CIO and CMO.
After spending a considerable amount of time at CIO and CMO summits over the past…
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