What Is Conjoint Analysis?
Conjoint is another of those things everyone talks about but many are confused about… Say, you’re…
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Analytics
Sampling: A Primer
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of…
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What the Heck is “Data Science” Anyway?
There's been a lot of chatter about data science the past few years, and even more confusion…
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Have We Sacrificed Wisdom for Data?
For the last several months I’ve noticed articles in social media which are titled, “Science…
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Which Comes First, the Data or the Egg?
Is there fool’s gold in them thar hills? Any statistician or data scientist at one point…
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My Favourite Cognitive Biases
Here are the cognitive biases I encounter most frequently in my line of work or that…
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Charter for Digital Business Transformation
Digital Business Transformation describes the use of Next Generation Enterprise (NGE) Digital Business Models and…
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Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
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Why are the BI rock stars reluctant to take on unstructured data?
For decades now Business Intelligence and Analytics folks have been the rock stars of the…
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Self-service BI is a myth
Face it. It’s not a thing. Or, at least the way the concept is spun,…
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Business Intelligence and Digital Natives
My son just bought a car. He plugged his smart phone into it and his…
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Why did analytics fail us in the 2016 U.S election?
We’re so sophisticated, aren’t we? We track, collect, analyze and do predictive modeling using data from…
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