Seamless Customer Experience for Telcos: A Practical Approach
In this age of data and convenience, customers across the globe are getting used to…
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Customer Engagement
Why Content Marketing Doesn’t Work
It’s hard being a marketer. Mostly because people think we all talk boll*cks a lot…
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Zara’s New Concept Store Showcasing Fast Fashion Future of Retail
This past week had the pleasure of visiting the new Zara Concept Store in Milan,…
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How To Sell Professional Services Today – Part 3
In the third of my new series “How To Sell Professional Services Today“, I want…
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How To Sell Professional Services Today – Part 4
One of the biggest challenges for mid-size service firms, when it comes to selling professional…
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6 Social Business Mistakes To Avoid
Social Business has rapidly become mainstream. But when a new technology or approach is adopted…
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Customer Experience powered by Human Analytics
In today’s dynamically changing technology-driven world, digital penetration is playing a key role in revolutionizing…
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How To Sell Professional Services Today – Part 1
Over the next several thought pieces, I want to share with you what works today…
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How psychometric profiling can help banks double their digital marketing efficiency
In most countries, we see the same trend at retail banks — fewer trips to…
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Is ‘Customer Centricity’ getting lost in the ‘Digital Din’?
Before we look at customer centricity, let me start with a quote from a great…
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What B2Bs need to know about Social Media
Social media has altered the way modern society communicates, interacts, discovers, and engages with one…
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