Neuromarketing: Does it really work?
During the weekend, I had a chat with a friend and colleague working at another…
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Customer Engagement
Industry 5.0 – Next Generation Customer Experience Redefined?
We are living in a world where every other organization on the planet is striving…
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Iliyana Stareva: Hubspot’s creator of Inbound PR
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the…
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The Digitization of Bricks-and-Mortar: Retail and Technology
Transformative technologies are shaping the world around us, primarily for the better. Just consider conventional…
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Real-time Data Integration: The X-Factor in Delivering the Ultimate Customer Experience
The age of digital business requires every company to re-think how they rapidly adapt or…
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Welcome to the Age of the Customer Data Platform
The Customer Data Platform or “CDP” is quickly becoming a hot topic of conversation in…
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The New Sensormatic Global Retail Shrink Index Revisited
With the USA NRF Loss Prevention Trade Event taking place this week, it is time…
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Business Intelligence – Top Influencers, Brands and Publications
Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection,…
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8 Considerations to Ensure Customer Experience Excellence
There are many organizational considerations involved in successful digital transformations. After several years of working…
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How Millennials in the Workplace are changing the B2B Landscape
For the most part, the B2B industry has been largely isolated from most of the…
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Confessions of a Former Social Business Lunkhead
It wasn’t that long ago that I thought of LinkedIn as the place where my…
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