How To Sell Professional Services Today – Part 6
The biggest risk to people who carry business development responsibilities is that they’ll waste their…
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Customer Engagement
Instagram Decision to Go Long Form on Video, Stealing Millennials from Youtube
Instagram just became a primary competitor to Youtube. The new long-form video content on Instagram…
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Networking at B2B Events
B2B and B2C networking are two very different things. What works for one may not…
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How To Sell Professional Services Today – Part 5
Selling professional services is ultimately about getting the right client to say yes to your…
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Telecom: Digital Transformation in the Sales and Network Distribution
The digital transformation is upon us, and telecom operators seem to be the ones directly…
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Forget tax hikes, just fix Brand Britain!
There was a really interesting interview on BBC Radio 4’s Today programme yesterday morning (26th…
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Improving the B2B Customer Experience
Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C,…
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5 Martech Mistakes Costing Brands Big
With two out of every three marketers agreeing that data-driven activation is crucial to marketing…
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Creating your personal Brand – AKA Marketing YOU
What’s your personal brand? If you don’t know, no one else does either. And that’s a problem. Today,…
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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy
The Customer Constellation Model – Recap. In my first article, I set out the key components…
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The Ten Most Valuable Global Retail Brands
Being a firm believer that branding is a critical component to the future success of…
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