3 Key Content Creation Responsibilities
At a time when content is washing over consumers and the creation and sourcing of…
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Customer Engagement
Why is ABM the Biggest Mega Trend in Marketing? Here’s the Story.
We’re a month into 2017. Everybody is thinking about how to maximize their efforts to…
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Executive Social Business Ignites Employee Advocacy
Leadership by example in social business is mandatory. How many executives are connected to all…
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Sizing up the Social Media Platforms
Marketing experts discuss the value of various social media platforms for brands looking to convert…
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DMP Adoption in Agencies: Making a Real Impact
In an increasingly complex world with a host of different functions, from audience strategy, to…
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Use a picture. It’s worth a thousand words.
I love the image below. It's from Pexels and while it has nothing to do with…
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The Socially Savvy Digital Citizen
Inherent in being a good digital citizen is acting ethically in digital interactions and having…
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Better marketing: How about you don’t copy everyone else, yeah?
When I was a little bit younger, I was often confused about marketing objectives. To…
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How marketing teams can benefit from marketing technology
As consumers, we are increasingly connected, informed and in search of personalised experiences. Just consider some…
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Buzzwords and cliches aside, why is storytelling important to companies?
I've written before about the general power of storytelling -- to leadership efforts, for example,…
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Burn the damned marketing manual !
I’m looking for the marketing manual - so I can burn it. I have been using…
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