Why storytelling is key to marketing and user experience design
We’re all vying for audience attention. You’re there trying to promote your service or product…
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Customer Engagement
Customer’s Experience And The Role Of The Board In Driving Digital Transformation
This is a call for every executive, every board member, every consultant, and all change…
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B2B Sales Leaders: Why you should embrace social business in 2020
As sales leaders, it is no secret that in today’s technology-driven corporate environment, customers demand…
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The whys and hows of customer journey and sales funnel development
Transformation has many facets, but just one primary objective – to create a more efficient…
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Reaching for personalization in tours and activities
As we approach the halfway point of 2019, I took time to reflect on the…
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Digital transformation execution for Tours, Activities and Attractions operators
If you are involved as an operator large or small in the fast-growing, rapidly changing…
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3 ways to boost Content Conversions by making your customers rich
We all know that content is the fuel that helps B2B marketers build trust and…
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The backdrop of digital transformation and its consequences
Digital transformation is now omnipresent and has the potential to reshape the way all organizations…
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Smart Store Can You SEE Me Now?
Frictionless secure commerce coupled with immersive customer experiences have been on my mind for some…
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What Insurance Execs Could Learn From Playing Fortnite
It is one of the most popular video games in recent history, boasting 125 million…
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The Religion of the Single Customer View
The Single Customer View (SCV) has always been a challenging term for me. It’s shown…
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