Seamless Customer Experience for Telcos: A Practical Approach
In this age of data and convenience, customers across the globe are getting used to…
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Customer Engagement
Customer Experience powered by Human Analytics
In today’s dynamically changing technology-driven world, digital penetration is playing a key role in revolutionizing…
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How psychometric profiling can help banks double their digital marketing efficiency
In most countries, we see the same trend at retail banks — fewer trips to…
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Is ‘Customer Centricity’ getting lost in the ‘Digital Din’?
Before we look at customer centricity, let me start with a quote from a great…
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Customer Experience: The Future of eCommerce in the GCC
I had the pleasure of speaking as part of a panel discussion entitled “The Future of…
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Facebook CEO Mark Zuckerberg Testimony: Key Takeaways
Facebook CEO Mark Zuckerberg recently spoke with US lawmakers about privacy and data. Some Congress members…
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What Generation Z can teach you about Marketing
Teenagers are complicated. Our next generation of consumers is a hormonal, exam-laden bunch. They’re fearful…
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AI’s Potential for Transforming the B2B Customer Journey
Creating a seamless, personalized, and frictionless customer journey is one of the top-most priorities for…
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7 B2B E-Commerce Trends To Pay Attention To
The B2B e-commerce industry continues to grow as more and more businesses purchase online. In…
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The race to superior customer service
Just when we thought artificial intelligence (AI) and similar technologies were starting to bed in…
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Managing Customer Experience vs. Expectation in the Digital Age
Before the internet and social media became such significant parts of customer experiences, people who…
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