Smart Casinos, Big Data, and the “magic” Lose-Win-Win
Smart casinos can gather a lot of data about their customers, especially their recurring ones.…
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Data & Analytics
Learn Data Science in a Flash!
There is an inside joke between my husband and me about the infomercials touting you…
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Democratization of Analytics?
"Everyone's a data scientist--if they have the right tools"--a well-known business publication commented on social…
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Analytics, Technology Development Lifecycle, and Family Vacations
One of the prevailing challenges in making analytics successful is obtaining quick wins. What the…
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What Is “Data Science” Anyway?
Science—"the state of knowing: knowledge as distinguished from ignorance or misunderstanding." (Merriam-Webster). I once held the…
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Analytics: It’s All about People
In a recent Dilbert strip, Dilbert declares: "I found the root cause of our problems… It's…
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“Lies, Damned Lies, and Statistics”
Mark Twain wrote: "Figures often beguile me, particularly when I have the arranging of them…
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Why Do Analytical Pilots Fail?
It is said that some astounding proportion of BI and analytics efforts fail. Depending on…
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So You Want to Do Predictive Analytics?
It is not uncommon to hear business leaders say how predictive analytics is important and…
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How You Can Improve Customer Experience With Fast Data Analytics
In today’s constantly connected world, customers expect more than ever before from the companies they…
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Causation Matters
Whether or not we are conscious of it, much of marketing research involves ideas about…
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