How to Beat a Statistician in Debate
Like many statisticians, I’m a lousy debater and have learned the hard way. Slowly but surely,…
thedigitaltransformationpeople.com
Data & Analytics
Quant Essentials: What Is Quantitative Research?
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been…
thedigitaltransformationpeople.com
What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
thedigitaltransformationpeople.com
Want to become a Data Scientist? Read this first!
There’s been a lot of hype about Data Science…and probably just as much confusion about…
thedigitaltransformationpeople.com
Why Isn’t Marketing Rocket Science?
I have never considered marketing or marketing research to be as rigorous as aerospace engineering. Even randomized…
thedigitaltransformationpeople.com
How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
thedigitaltransformationpeople.com
The Benefit of Modern Data Warehousing
Access to relevant customer and industry information is the primary competitive advantage businesses have over…
thedigitaltransformationpeople.com
The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
thedigitaltransformationpeople.com
Survey Research Analytics
Marketing researchers are leaving a lot of black gold in the ground these days. Nowadays, advanced…
thedigitaltransformationpeople.com
Speech Analytics Market to reach $1.6Bn by 2021
What is Speech analytics? Speech analytics is the method of analyzing call recordings to collect…
thedigitaltransformationpeople.com
What Is Conjoint Analysis?
Conjoint is another of those things everyone talks about but many are confused about… Say, you’re…
thedigitaltransformationpeople.com