Data & Analytics

Some marketing science case studies

Some marketing science case studies

By Kevin Gray

Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…

thedigitaltransformationpeople.com

Quantifying qualitative

Quantifying qualitative

By Kevin Gray

WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…

thedigitaltransformationpeople.com

Psychometrics: Some Basics

Psychometrics: Some Basics

By Kevin Gray

Most of us working in marketing research and other social and behavioral science fields will…

thedigitaltransformationpeople.com

Beyond Modeling 101

Beyond Modeling 101

By Kevin Gray

Anyone working in marketing research or data science has had some exposure to statistical modeling.…

thedigitaltransformationpeople.com

What is Cluster Analysis?

What is Cluster Analysis?

By Kevin Gray

Practically anyone working in marketing research and data science has heard of cluster analysis, but…

thedigitaltransformationpeople.com

Item Response Theory?

What is Item Response Theory?

By Kevin Gray

Some marketing researchers and data scientists are quite familiar with Item Response Theory (IRT) but…

thedigitaltransformationpeople.com