Predictive Analytics Brings Much-Needed Precision
Sales, the healthcare industry, product development, and hundreds of other business settings need predictive analytics to…
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Data & Analytics
Win the Sales and Marketing Battle Before It’s Even Fought: Acquire Autonomous Data Modeling Technology
The Chinese philosopher Sun Tzu had a lot to say about war strategy. For instance,…
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The problem with Data Analytics
Data analytics is great for iterative evolution. But can a committee ever create anything awesome?…
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Big data, marketing and decision-making – what is it all about?
Last week I got asked if I know about big data and how you use…
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What Makes a Good Analyst?
All analysts are not alike. So how do you spot a good one?Dictionary.com defines Analyst…
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Video: Ensuring the Quality of Digital Healthcare Data
In the digital business of healthcare, the quality of the data itself is as much…
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Integrating Tech for Marketing Success
We’re probably all familiar with the cookies, trackers and beacons following us around the web…
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Video: Mapping the right route to Attribution
Too many organisations get sucked into focusing on the last-click metric, says MeetTheBoss TV’s Ben…
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Why and How to use Predictive Analytics
Today business competition is fierce and global, and companies need to employ everything in their…
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An Analytics Toolbox
"Definitions are hard. Especially when it comes to what they mean." - Yogi Berra Okay,…
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LTAV+UAV+IoT+PA+PdM = ROA
The equation translates into "Lighter Than Air Vehicle plus Unmanned Ariel Vehicle plus Internet of…
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