The Bright Future of Retail Loss Prevention
Exclusive Research on LP’s Growing Industry Influence: A recent LP Magazine study, sponsored by Tyco…
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Data & Analytics
Neuroscience and Marketing
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of…
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Data analytics: bringing Moneyball to medicine
The book Moneyball: The Art of Winning an Unfair Game by Michael Lewis was published in 2003. The…
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A Few Tips For Aspiring Data Analysts
Data and Analytics are hot but there's a lot of empty chatter about how to…
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Statistics Denial Myths
Unknown to most marketing researchers, there have been tensions between the statistical and computer science…
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Bayesian Statistics: What’s it all about?
This post summarizes my interview with Columbia University professor Andrew Gelman, a widely-recognized authority on…
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Corporate Self Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Today’s customers are socially driven and more value conscious than they were ever before. Believe…
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The Analytics Blues
Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy. If you…
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What is powerful real-time Analytics?
In today's digital age, the world has become smaller and faster. Global audio and video…
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Statisticians and the Real World
Statistics is not simply plugging numbers into formulas and outputting the results. It's really a…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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