“Lies, Damned Lies, and Statistics”
Mark Twain wrote: "Figures often beguile me, particularly when I have the arranging of them…
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Data & Analytics
Why Do Analytical Pilots Fail?
It is said that some astounding proportion of BI and analytics efforts fail. Depending on…
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So You Want to Do Predictive Analytics?
It is not uncommon to hear business leaders say how predictive analytics is important and…
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How You Can Improve Customer Experience With Fast Data Analytics
In today’s constantly connected world, customers expect more than ever before from the companies they…
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Causation Matters
Whether or not we are conscious of it, much of marketing research involves ideas about…
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Big Data: Don’t Try To Run Before You Can Walk
Marketing scientist Kevin Gray asks Wharton Professor Peter Fader some questions many marketers are asking…
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How to influence by data and insights?
Often I start my analytics conference keynote addresses by asking the audience to share the…
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5 Things You Must Know About Analytics Career Transition
So you have heard about the hot new analytics field, the crazy demand for well-trained…
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Customer churn and Retention
In any business, competitors are always looking to grab your customers, and many customers are…
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Analytics tool selection made easy!!
Almost every large organization today is jumping onto the analytics bandwagon. Given the continued presence…
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Predictive analytics software deployment: 4 pitfalls to watch out for!!
Predictive analytics software nowadays is the seasoning that every organization looks forward to adding to…
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