Why did analytics fail us in the 2016 U.S election?
We’re so sophisticated, aren’t we? We track, collect, analyze and do predictive modeling using data from…
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Data & Analytics
Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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15 Essential Marketing Research Skills
Here are a few tips on how to become good a marketing researcher. People skills and…
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Qualitative Research Methods for Data Science?
Why on Earth would a data scientist need to know about qualitative research? There are…
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IT systems as means not ends
In my last article, I asked whether the quality of business analysis was improving or deteriorating…
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Data Science and Data Science Fiction
Data Science is what Data Scientists really do, but much of the buzz is about…
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5 Must Knows On Mastering Analytics and Making Your Career Transition
Recently I have been mentoring fresh graduates of Masters in Business Analytics program from a…
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Fads, Fashion and Business Buzz
One thing we've learned about humans is that we never learn. Since I began my marketing research…
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Who cares about evidence?
Why bother with evidence? Because it improves the odds that what we believe is actually…
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Why Bother with Marketing Research?
We have Big Data so we don't need marketing research anymore, right? Wrong. Marketing research seems…
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