Nike and the retail industry adoption outlook for RFID
Almost exactly a year ago, in my last RFID article titled “Keeping Physical Retail In-Stock“,…
thedigitaltransformationpeople.com
Customer Engagement
There’s only one cause of transformation failure … and you can fix it!
I have lost count of the number of senior executives I’ve met who simply don’t…
thedigitaltransformationpeople.com
How retailers are using chatbots to boost customer engagement
Today’s retailers are facing a constant challenge in competing with consumer price sensitivity and digital…
thedigitaltransformationpeople.com
How failure of the recycling brand promise is being punished by disruption from an adjacent sector
I may run the risk of sounding like an old moaner, but I’m running out…
thedigitaltransformationpeople.com
What’s in the mind of a retail shoplifter?
How do we scientifically change it? The Loss Prevention Research Council (LPRC) is made up of over…
thedigitaltransformationpeople.com
Unlocking innovation in your organisation
The original Saatchi & Saatchi Advertising had no problem unlocking innovation. However, when Maurice and…
thedigitaltransformationpeople.com
Reaching for personalization in tours and activities
As we approach the halfway point of 2019, I took time to reflect on the…
thedigitaltransformationpeople.com
When “Employer Branding” isn’t helpful
It’s funny how the conversations I have with businesses adopt clear seasonal themes. It may…
thedigitaltransformationpeople.com
Amazon is coming to eat your lunch: Here are eleven ways to fight back
If you are a small brand selling on Amazon – brace for impact. Amazon is…
thedigitaltransformationpeople.com
Visualizing The Supermarket of the Future
In multiple of my articles, I have been consistent that consumers and store associates as…
thedigitaltransformationpeople.com
Five PPC campaign management trends
Now that you’re a little familiar with PPC campaign management, let’s put it to work for…
thedigitaltransformationpeople.com