The state of USA retail: Apocalypse or renaissance?
Recently I had the pleasure of speaking at the Loss Prevention Research Council (LPRC) Impact 2019 conference.…
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Customer Engagement
The Top 10 Global Brands of 2019 in Retail, Apparel, and Luxury
In today’s increasingly complex world, branding is critical to lasting success. Every year, I look…
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Social business is an essential professional core skill
Social media serves as a dynamic, and differentiating, method for business communication. From accessible and…
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CMOs: front burner priorities
What is the experience you want your customers to have with you as a company?…
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Your brand and customer experience
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn.…
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The secrets to Walmart’s success
Most impressive from a recent evening visit to the Walmart Museum in Arkansas were the…
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VR, AR, QR: The digital ways we shop in store
The rise of online shopping makes it easy to buy things in the digital realm…
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Why mid-size professional service firms should position for the autonomous buyer
Most small to mid-size professional service firms today acquire clients by way of referrals. I recently…
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What makes effective content marketing?
In the digital economy content marketing is king, so, if you don’t understand how it…
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The whys and hows of customer journey and sales funnel development
Transformation has many facets, but just one primary objective – to create a more efficient…
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Nike and the retail industry adoption outlook for RFID
Almost exactly a year ago, in my last RFID article titled “Keeping Physical Retail In-Stock“,…
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