Statistical Thinking and the Art of Lawnmower Maintenance
There is a common misperception that statistics is just means, standard deviations and t-tests. It’s…
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Data & Analytics
Measure for measure’s sake?
Just because you can measure something should you? The proliferation of analytics and management and…
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Costly Mistakes Marketing Researchers Make
Here are some common and often costly mistakes we marketing researchers make. …
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Vital Statistics You Never Learned…Because They’re Never Taught
Marketing scientist Kevin Gray asks Professor Frank Harrell (Professor of Biostatistics and Founding Chair of…
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Statistical Mistakes Even Scientists Make
Scientists are all experts in statistics, right? Wrong. This humorous clip, Biologist talks to statistician, featured in…
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The Post Researcher Era
Confusion about competence is the new normal. Marketing Researchers, welcome to the Post Researcher Era! It's just not…
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Designing Research
A researcher unable to design research is not a researcher. In Preaching About Primary Research I discuss the distinctions…
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How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
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The Benefit of Modern Data Warehousing
Access to relevant customer and industry information is the primary competitive advantage businesses have over…
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The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
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Survey Research Analytics
Marketing researchers are leaving a lot of black gold in the ground these days. Nowadays, advanced…
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