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Search Result Image for 'How to Adopt a Customer-Centric Strategy for Your Content'
How to Adopt a Customer-Centric Strategy for Your Content
Marcia Riefer Johnston·30 November 2017·Customer Engagement
...the team looked at the content through the customers’ eyes, the path became clear. They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. They then Read More...
contentmarketinginstitute.com· 1,035 Shares
Search Result Image for 'How to Adopt a Customer-Centric Strategy for Your Content'
How to Adopt a Customer-Centric Strategy for Your Content
Marcia Riefer Johnston·30 November 2017·Customer Engagement
...the team looked at the content through the customers’ eyes, the path became clear. They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. They then Read More...
contentmarketinginstitute.com· 1,336 Shares
Search Result Image for 'The Innovation Management Theory Evolution Map'
The Innovation Management Theory Evolution Map
Louis Bouwer·3 May 2017·Strategy & Innovation
...known innovation management framework consolidated and integrated these industry consulting firms’ empirical research data, which was published in 2015 as the Capabilities-Driven Innovation Management framework (Bouwer, 2015), see Figure 1. Read More...
 thedigitaltransformationpeople.com· 17 Shares