B2B Sales Leaders: Why you should embrace social business in 2020

Mark Hewitt·27 November 2019·Customer Engagement

...As sales leaders, it is no secret that in today’s technology-driven corporate environment, customers demand that you earn their trust to be granted access and time. The Problem: Traditional lead generation methods yield very little, and sales professionals are struggling to fill their pipelines. Cold calling is completely unproductive. Emails… Read More...

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How AI Is transforming B2B sales

Nathan Sykes·3 June 2019·Customer Engagement

...When it comes to business-to-consumer (B2C) companies, the impacts of emerging technologies are plentiful. The internet of things is changing how companies interact with consumers, AI is curating retail experiences, and 3D printing is helping to usher in industry 4.0 just to name a few. But business-to-business (B2B) companies… Read More...

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Data’s continuous role in the B2B world

Nathan Sykes·23 May 2019·Data & Analytics

...Data is now the key to nearly every business process, operation, and design. There’s just no way to thrive without it, and more importantly, without real-time data that allows for near-instant reactions and decisions. Most discussions about data centre around the B2C space, however, barely touching upon B2B as an… Read More...

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How do you influence the C-Suite in B2B marketing?

Tim Williams·16 May 2019·Customer Engagement

...Tim Williams, CEO of Onalytica continues his video series on Influencer Marketing with this week’s question: “How do you influence the C-suite in B2B marketing?” Transcript: “Hey there, everyone. For Tim’s Top Tips on influencer marketing this week, the question is: “how do you influence the C-suite… Read More...

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The future of B2B payments

Nathan Sykes·2 May 2019·Enabling Technologies

...The modern digital transformation is appropriately named because it’s affecting everything. From retail transactions and customer service tools to data-heavy operations like analytics, nearly every industry is seeing quite the evolution. It’s about more than just going digital, too: It’s about upgrading the convenience and efficiency of various operations or… Read More...

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Digital transformation and B2B

Nathan Sykes·4 February 2019·Customer Engagement

...A lot of conversations about digital transformation today are about B2C businesses. But it’s a mistake to assume things aren’t changing in the B2B world too. It’s thanks to the constant churn of new technologies and methodologies that make what we do — whatever we do — easier, smarter and… Read More...

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The B2B customer experience in 2019

Nathan Sykes·15 January 2019·Customer Engagement

...Whenever we start a conversation about customer experience, it seems like it’s B2C that gets to have all the fun. But if 2019 and beyond is likely to tell us anything, it’s that there really isn’t a huge division between these two types of buying experiences — not when small… Read More...

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4 ways B2B companies can use mobile apps

Nathan Sykes·16 November 2018·Enabling Technologies

...Two things might surprise you about mobile apps. The first is how variably useful they can be. The second is how many companies — even major companies — haven’t built a mobile app yet or haven’t added basic functionality or customer-requested features. The truth is, it’s probably time to stop… Read More...

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How to handle a B2B data breach

Nathan Sykes·14 October 2018·Cyber Security

...Unfortunately, cyber-attacks and data breaches are an inevitable part of doing business in today’s data-driven world. With the right protections and preventative measures, you can both mitigate the likelihood of it happening and the damage that stems from a potential attack. The first thing to understand is that most put… Read More...

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Should experiential marketing be part of your B2B Marketing Strategy?

Nathan Sykes·27 September 2018·Customer Engagement

...Why give your potential customers information alone when you can create an experience for them? That’s the idea behind experiential marketing, which creates encounters that encourage people to interact with brands in real-world situations in participatory, hands-on ways. This strategy, also called engagement marketing, is popular with B2C companies, but… Read More...

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How Technology Is Innovating B2B Sales

Nathan Sykes·9 August 2018·Customer Engagement

...No B2C — or business-to-customer — company could survive without some technological platform. Whether by utilizing social media or an interactive website, customers in the modern age want to be able to do everything on their phones if at all possible. B2B, or business-to-business, companies are finding themselves increasingly going… Read More...

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Networking at B2B Events

Nathan Sykes·5 July 2018·Customer Engagement

...B2B and B2C networking are two very different things. What works for one may not work for another. The prime time to network for B2B is at events, conferences and workshops, and they should regularly be frequented to make a strong network of like-minded entrepreneurs. At events, you can showcase… Read More...

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