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Customer Journey Planning
What is Customer Marketing Analytics? Challenges, Best Practices, and More
Customer marketing analytics is a solution for gaining customer insights to deliver superi...
Employee Advocates: Boost Marketing Content on Social Media
Even the best content needs an early boost to gain social media traction. Good thing every...
The Hard Reality of What It Takes to Become a Social-Media Icon
The people who attain stardom on social media make it look effortless. It's anything but....
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Compare 14 marketing automation platforms
Although email marketing continues to be a core capability for B2B marketing automation pl...
Martech Now A $34B Industry, Represents 16% Of Marketing Budgets 09/12/2017
Martech Now A $34B Industry, Represents 16% Of Marketing Budgets - 09/12/2017...
There’s no question that there has been a seismic shift in how we regard brands over the...
Use These Seven LinkedIn Growth Hacks to Generate More Leads
LinkedIn has driven 30,000 visits to BAMF and my personal website in the last month. Four ...
Can Design Thinking Redesign Higher Ed?
Many academics are drawn to the philosophy’s reputation as a fount of innovation. Bu...
Omnichannel vs. multichannel: What's the difference and who is doing it?
Omnichannel is a buzz word that has been around for over five years, but is still often co...
The Role of Programmatic across the Customer Journey
When programmatic first came into use, the industry was focused on basic retargeting, the ...
Visualizing the Customer Journey with Google Analytics Data
Tips and ideas for asking the right questions and then ways to visualize the customer jour...
The future of CX: How artificial intelligence will humanise every customer journey
Technology often gets in the way of having meaningful human experiences, and is the leadin...