Salmon is a global digital commerce consultancy that defines and delivers market-changing ecommerce solutions and customer journeys for the world’s leading brands.

Founded in 1989, with operations in London, Amsterdam, New Delhi, Beijing and Melbourne, we have over 700 experts in multichannel commerce, shaping client platforms that drive €7.4 billion in revenue annually across retail, distribution, manufacturing, FMCG and Direct-to-Consumer (D2C). Clients include Argos, Asian Paints, Audi UK, DFS, Halfords, Jumbo, LloydsPharmacy, Premier Farnell, Sainsbury’s, Selfridges, Ted Baker and Sligro Food Group.

Salmon was acquired by WPP in 2013 and is a Wunderman Commerce Company, its largest digital commerce consultancy. 2017 saw the formation of Wunderman Commerce which brings together eCommerce technology powerhouse Salmon, the Amazon-focused approach of POSSIBLE and its acquisition Marketplace Ignition, and Wunderman with its strengths in customer data and creativity.

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