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St Albans , Hertfordshire , United Kingdom
  • Size: Boutique
  • Coverage: United Kingdom

About MQLFlow

MQLFlow provides marketing automation strategy and implementation services that enable B2B marketing teams to generate Marketing Qualified Leads (MQLs) at speed and scale.

We combine over 15 years’ of marketing leadership, strategy, and hands on experience, with cutting-edge AI and automation solutions to increase productivity and ROI from marketing.

From automated content generation, to effortless lead qualification, nurturing, and reporting, our B2B marketing automation services are tailored to your business and its target market. We not only consult and advise on streamlining your marketing processes, but also design and implement powerful workflows to fill your sales team’s calendars with bookings from ideal customer profiles (ICPs) who are ready to buy.

Marketing Transformation Services

  • Marketing Automation Strategy: We’ll map out end-to-end marketing processes that help you utilise AI and automation effectively.
  • Tech Stack Optimisation: We’ll help you get the most out of your marketing software and suggest ways to compliment or improve upon it.
  • Integrations and Implementation: With your strategy and marketing technology in place, we’ll get your systems talking and your MQLs flowing.


MQLFlow’s marketing consulting and transformation services are led by Pete Hogg, the former VP of Marketing for AI and automation software company OpenDialog. With over 15 years’ as a B2B marketing leader in SaaS, healthcare, financial services, real estate, and recruitment, Pete has spent over a decade developing strategies and automations to help lean scale-ups and SMEs with modest resources to generate exceptional ROI and scale internationally.


“Pete built a lead generating machine that was directly attributable to a significant amount of the company’s growth. Pete is solid on design, SEO, PPC, email campaign management, database integration and system automation. Top guy!” 

Daniel Smart, Founder & CEO at Proclinical

“Pete’s technical proficiency with automation tools played a pivotal role in facilitating regular, action-based communications at each stage of the customer journey.” 

Adam Fowles, VP of Operations at OpenDialog AI

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Marketing Automation, B2B Marketing Strategy, Lead Generation, Lead Qualification & Nurturing, Customer Journey Mapping, Marketing Technology, Generative AI, Software Integration, Project Management, Innovation

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    Service Areas

  • Automation/RPA
  • Marketing