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Lexington, Massachusetts, USA
  • Size: Medium
  • Year founded: 2000

About Innosight

We’re a growth strategy firm focused on helping organizations design and create the future, instead of being disrupted by it.

Growth strategy for leaders who aim to design and create the future

Create Growth Strategies

Strengthen and extend today’s business – while harnessing the disruptive innovations of tomorrow.

Growth is always hard, but in times of change and uncertainty even successful companies can face steep obstacles to achieving it. Trusted business models run out of steam. Disruptive startups seem to come from nowhere. Organizations so good at doing what made them successful face the “innovator’s dilemma” – and become victims of their own success. Leadership teams are too busy executing to think long-term, or just don’t have a process in which they feel confident.

Traditional approaches to growth strategy look to the past to predict the future. They are facing the wrong way. We believe that when you take a “future back” approach to setting your growth strategy, you can build new paths to growth that have not yet been imagined.

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Develop Innovation Capabilities

Develop the talent, culture, and systems to make innovation repeatable and reliable.

Innovation is perennially at the top of CEO agendas, yet many executives continue to be frustrated with the hit-or-miss pace and results of their transformation programs. The problem isn’t usually a lack of good ideas. Initiatives take too long, non-strategic projects get greenlighted at the expense of game changers, dynamic ideas remain captive in the heads of employees.

What’s missing is a system of enablers that work together to support innovation. Our experience with industry leaders shows that when the right people, processes, and metrics come together in a “growth factory,” they can transform how innovation happens, galvanize employees’ creativity, and create long-term competitive advantage.

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Build New Businesses

Discover opportunities, design new business models, and launch high-impact new ventures.

Building new businesses is hard. Most startup companies fail. Large enterprises face particularly acute challenges in launching disruptive new ideas.  Organizational inertia, legacy business models, and lack of leadership support can easily stall innovation and growth. But when companies combine an entrepreneurial approach with unique strengths such as brand, distribution, and other assets, they can increase the odds of launching high-impact growth businesses. Innosight helps leading enterprises to capitalize on these opportunities by helping them to:

* Spot high-potential new opportunities by developing deep insight into customer jobs to be done
* Build a structured process to translate market insight into high-impact ideas – quickly and rigorously
* Conceive and design new customer solutions, products, business models
* Optimize innovation portfolios and prioritize opportunities
* Prototype and pilot new ventures, with an emphasis on “testing and learning” to minimize risks
* Minimize uncertainty through emergent strategy
* Scale promising new ventures

Our approach to accelerating innovation integrates deep experience working with multinationals, our own investments in start-up companies, and academically grounded principles. Our delivery model includes a range of support, including in-market research, analysis, solutions design, planning development, immersive workshops and intensive boot camps.

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Business transformation, growth, strategy, innovation, disruptive innovation, portfolio management, and innovation capabilities

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