About Growth Hakka
Growth Hakka is a Growth Hacking Agency based in London, UK. We are a team of colleagues who previously worked together in the corporate world working for the likes of Intel, Virgin Media, Nokia, Accenture and more. We are experienced in conceptualising successful, data-driven, growth-oriented digital marketing and growth hacking campaigns for start-ups, bootstrapping firms, small businesses and larger clients. Bringing enterprise level marketing skills to entrepreneur level firms and making them successful.
Our raison d’etre revolves around the principle of growth hacking. What is a Growth Hacking Agency? The term originated in Silicon Valley and its essence it’s the idea that an entrepreneur or organisation can take a non-traditional approach to increase the growth rate/adoption of their product by “hacking” something together specifically for growth purposes. It’s more about achieving an objective rather than following a prescribed process. It’s about the intersection between Marketing, Product, Technology, Data and even HR, Finance and other departments.
It’s about rapid exponential and viral growth. It’s about testing and learning, i.e. Hypothesis-Experiment-Learn-Implement and then repeating over and over. That is hard-core data analysis of user experience and conversion. In general Growth Hacking has been used for technology products and software. There is a big focus on code and many “Growth Hackers” are coders. Growth hackers are a unique hybrid of coder and marketer. However, the principles of Growth Hacking can be applied to any business that has customers, consumers, users, and fans. Which is what as a Growth Hacking Agency we can help you with.
Whether you want more people to download your mobile app or follow you on Twitter or use your software, a growth strategy can be applied and executed. To clarify, wherever you want more ACTIVE USERS, a growth hacking stratagem will ensure achievement of that goal rapidly. Successful “growth hacks” can make a particular company/brand/product extremely popular practically overnight. Our goal as growth hackers is to build a self-perpetuating marketing machine that reaches millions by its self.
Our services while always focused on Growth Hacking Services, either as a managed service or strategic input include any relevant combinations of our services, packages, growth hacks and products. We can give you a custom bespoke quotation or browse our packaged growth hacks.
There are many different definitions of growth hacking agency. Growth Hakka first formed in 2012. The founders were inspired by working at Accenture for Diamond level clients and delivering digital solutions that drove growth. At the same time as mentioned above in Silicon Valley, Growth Hacking was taking off in a big way. We were one of the first Growth Hacking Agency that was formed.
“Growth” is an increase, right? In Revenue. Customers. Sales. Users. Engagement. Profits. Ryan Holiday, a previous director of marketing for a company called American Apparel who is now an author, columnist for the New York Observer and more, specifically described in his 2013 book “Growth Hacker Marketing”:
“While their marketing brethren chase vague notions like ‘branding’ and ‘mindshare’, growth hackers relentlessly pursue users and growth… whereas marketing was once brand-based, with growth hacking it becomes metric- and ROI-driven.”
As a pioneer Growth Hacking Agency, we don’t prescribe precisely to Ryan’s definition. We believe branding and mindshare are equally as important. We produce growth marketing agency campaigns that work with six fundamental tenets which are: Automation, Data Analysis, Marketing, Technology Stack, Creativity and the Product itself. Without creative, there is no brand, and without a brand, there is no product. Without brand and product, there is no hope for mindshare.
The point is that there is no way you will achieve viral growth if the product and brand do not resonate with the end consumer. Excellent products and great brands go viral. No amount of smart growth hacking services and marketing will go viral if the product and brand are a terrible experience. Plain and simple.
Our goal as Growth Hacking agency is to give your product the best chance possible to achieve hockey stick growth. Growth hacking does not guarantee growth, but it significantly improves the odds.
Some people say Growth Hacking is traditional marketing repackaged into a new buzzword so that it seems that the idea is something new. We disagree. Respectfully. These are the people that believe Growth Hacking is ONLY marketing. It’s SOOO not, [see six tenets above]. There is a significant technical element that is required.
Specialisms
Coding, HTML, JavaScript, PHP, SAAS, Marketing technology, E-Commerce technology, Data Science technology, Design technology, Automation technology, Database & CRM technology, Social Media technology, Display & Programmatic Advertising technology, Mobile technology, Optimisation & Personalisation technology, Content Management technology, Exit-Intent technology, Capture technology, Influencers technology, Affiliates technology, Analytics technology, Cloud technology, Product Management technology, Project Management technology, Work Collaboration technology, Customer Service technology, Bots and AI technology. Sorry to labour the point.
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