About Geoff Marlow

Geoff Marlow is an expert in helping organizations develop the innovative and agile mindsets and capabilities needed to succeed in today’s unpredictable business environment. His approach is focused on “enabling, encouraging and empowering people to achieve the widespread adoption of innovative mindsets” which he sees as the foundation for building innovative and agile organizations.

Over the past 30 years he has worked with dozens of organisations throughout Europe, Asia and the US helping people create cultures of innovation and agility. He first started to specialise in this work in the mid 1980’s when he led the Digital Systems Group at Cambridge Consultants Limited (CCL), one of the world’s leading providers of open innovation services.

During this time he helped client organisations around the world achieve commercial advantage through effective integration of science, engineering and technology innovations throughout their businesses. This involved helping people throughout the client organisation adopt the mindsets, attitudes and behaviours necessary for the commercial benefits of innovation to be realised. Their collaborative, innovative and agile culture prompted one senior executive to ask : “could you come and help get our people to behave more like your people?”.

That was the question that launched the unique career path Geoff has been on ever since. Geoff believes that success in this work involves focusing primarily on two key types of people within an organisation: key influencers and key instigators.

Key influencers are the people in an organisation whose mindsets systemically affect everyone and everything else. These are always unique to the specific context and it’s vital to realise that not all key influencers are in senior roles and not all people in senior roles are key influencers.

Key instigators have a passion for innovation and agility and often make the mostable and active internal change champions for cultivating innovation and agility.

Geoff is typically hired by CEOs or other senior executives to advise, coach and support them and various of their peer-level colleagues. He and his team then work together to identify, enrol and coach internal change champions to enable, enthuse and empower them to take a lead in helping bring about the 2D3D mindset shifts that build innovation and agility. Geoff is currently exploring ways of making the lessons he’s learned over the past three decades more widely available online so more people can equip themselves and their colleagues to build innovative agile organisations.

To find out more, visit his website where you can also register to receive my free weekly bite-sized information, inspirations and insights emails on my Substack page (https://geoffmarlow.substack.com/).

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Specialisms

Culture, organisation, mindset, agility

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