- Company Size: Small
- Year founded: 2011
Fathom is a user experience consultancy which works with agencies and organisations to improve online performance.
For organisations who demand high–performance and profitable customer experiences, through user–centred design we create rich profitable solutions and inclusive experiences that help our clients sell more, improve efficiency, reduce costs, enhance marketplace position, increase customer satisfaction, ward off competitive threat and build brand.
We believe that insight drives performance, and that by intimately knowing both user needs and organisational requirements, we can mitigate risk and drive predictable growth for clients.
Formed in 2011, our core service areas focus on:
Superior user and customer experiences help our clients sell more, improve efficiency, reduce costs, enhance marketplace position, increase customer satisfaction, ward off competitive threat and build brand. We help our clients connect strategic, integrated consistent experience design to competitive advantage.
Business and user insight drive design performance, so Fathom focuses on representing the voice of the user within the design process. Through primary, secondary and desk research techniques, we explore qualitative and quantitative insights, measuring both behaviour and attitude, to fully understand customers.
Our experience design services, covering both UX and service design, focus on the research–led development of customer journey plans, empathy maps and personas, as well as artefacts such as service blueprints, sketches, prototypes, wireframes and creative design. We are committed to universal and accessible design.
For CX to matter in the Boardroom, leaders need to intimately understand how they are treating their customers, and the competitive advantage which comes from exceptional experiences. We regularly invest time with senior teams, helping to set vision, benchmark against competitors, pinpoint exemplars and identify KPIs.
Strategy, research, UX, leadership.
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