- Size: Large
- Coverage: International
- Year founded: 1989
THE WORLD’S FIRST CUSTOMER DATA SCIENCE PLATFORM
A world-leader in customer data science, dunnhumby has pioneered the use of big data to drive growth for retailers and brands since 1989. With 46 offices in 27 countries, dunnhumby’s strategic process, proprietary insights and multi-channel media capabilities deliver competitive advantage for clients including Coca-Cola, Homeplus, L’Oreal, Monoprix, Procter & Gamble, Raia Drogasil, Raley’s, Shoprite and Tesco.
Applying insights from 800 million shoppers globally, with specialisms in customer knowledge, customer engagement, pricing & promotions, category management and supplier collaboration – dunnhumby optimises retailer data investment, develops internal expertise and creates tailored solutions that build margin, sales & profit in all competitive environments.
Since 2014, dunnhumby’s insights have been combined with Sociomantic’s digital technology to deliver a leading personalised advertising proposition. Our mission is to provide advertisers with the ability to seamlessly reach customers with individually personalised and optimised marketing for better business, stronger customer relationships and increased engagement.
Data Science, Predictive Analytics, Loyalty Marketing, Retail Media, Programmatic Advertising.
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- Customer Engagement