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London , United Kingdom
  • Size: Interim Consultancy
  • Coverage: International


Founded by Sameer Singh a startup advisor and early-stage investor focused on network effects. Author and founder of, an industry-leading resource for network effects, and part of the Atomico Angel Program.

Sameer has spent the last 12 years of my career distributed across technology startups & investing. For much of this time, he studied network effects in a professional capacity and via independent projects. He spent several years at App Annie, a startup originally built on data network effects. There, he led a global, cross-functional team, working across product, marketing, and sales. Advised leading tech companies like Spotify, Shpock and Trainline. Before that, Sameer was an early-stage investor focused on commerce businesses.

He has been quoted or mentioned in leading publications, including Reuters, Wall Street Journal, Forbes, Business Insider, The Guardian, Techcrunch, and AngelList Weekly. My prior independent work has also been referenced in Philip Tetlock’s book, Superforecasting.

Network effects are among the most powerful, but also the most misunderstood, forces that shape the future of startups. is Sameer’s attempt to lay a “trail of breadcrumbs” to help founders find their way.

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Network Effects, Networks, Marketplaces, Platform Business Models, Growth, Product, Pre-Seed, and Seed, Funding, Start Ups

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