About Arpita Pani

I am a Digital and Multichannel Strategic Consultant, skilled in the areas of market assessment, strategy, strategic partnership development, CRM, digital and multi-channel marketing. Experienced in the development of enterprise level programs and services across mobile and emerging digital platforms.

I work with the key clients in UK/EUROPE supporting them with Omni-channel strategy and implementation.

My digital experience is spread across diverse industries, including Finance, Auction, Healthcare, Hospitality and Recruitment.

Prior to joining Across, I was responsible for healthcare digital projects, both on the client and agency side. I’ve worked as Digital Portfolio Manager with Pfizer’s Global Established Product Unit leading a personalised customer experience project for market leading anticoagulant brand.

I also, have a wide experience in initiating innovative and award winning digital campaigns for companies i.e. GSK, ABBOTT,MSD and R&B.

My projects involved helped clients to optimise user journey experience through the implementation (people, process and technology) of advanced marketing capabilities (e.g. Social, Mobile, Analytics, CRM, CMS).

I’m a collaborative Consultant that navigate complex processes, drive alignment between strategy and execution. Over 11 years’ of experience at international level, working for FTSE100 companies and digital pioneers on B2B, B2C and C2C initiatives. Extensively utilising data to develop and enhance marketing strategies and technology initiatives. Currently working within regulated industries and multichannel projects.

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Specialisms

• Digital marketing strategy & implementation • Social & Multi-channel business • Emergent & disruptive technologies • Gamification • Data/Social intelligence & insight development • SEO, PPC, UX, UI • Multi-Channel Marketing implementation • KPI development & measurement • Improving delivery performance Continuous Education • Chartered Marketer (CPD)

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