Annabelle Gawer

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Annabelle Gawer

London, United Kingdom

About Annabelle Gawer

I am an expert on digital platforms.

Chaired Professor and Chair in Digital Economy at the University of Surrey Business School / Director of the Surrey Centre for Digital Economy / Head of Digital Innovation & Entrepreneurship Department

Expert @ European Commission’s Observatory on the Online Platform Economy

You can meet me on YouTube at

Sought after for digital platforms / digital economy thought leadership + high-tech business strategy acumen and advice to senior business leaders.

MIT and Stanford trained business school academic. Experienced strategy advisor to top high-tech firms.

Previous experience include faculty Assistant Prof in Strategy at INSEAD (2000-2004) and at Imperial College London (2004-2015) as Associate Professor in Strategy and Innovation.
Corporate experience in high-tech / telecom / networks / international collaborations @ Thales.

Thought leader on digital platform strategies + innovation ecosystems.

Author of two books:
– Platform Leadership (Harvard Business School Press, 2002)
– Platforms, Markets and Innovation (Edward Elgar, 2009)

Digital platforms and ecosystems (Google, Apple’s iPhone, Facebook, etc) are changing how we work, organise, compete, and innovate. Platforms power new types of industrial coalitions: innovation ecosystems.

In this new landscape where innovation is distributed globally, yet competition more intense than ever, firms face new challenges and need to adopt new strategies. Annabelle’s pioneering research on technological platforms has shaped how managers (and scholars) think about these new forms of industrial organisation.

As an educator and strategy advisor, I help and inspire business leaders to develop :
– their best business strategy in uncertain environments
– craft their own best strategic response to face the challenges and opportunities created by the era of digital platforms

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Thought leadership, Platform business models.

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    Service Areas

  • Platforms & ecosystems

    Service Types

  • Thought Leader