...How long will the humble ‘app’ remain relevant? Some say, not long. In fact, we’re fusing our bodies with technology at an accelerating rate, and this is where we’re heading as a species. Some companies are even touting the possibility of immortally through technology. What would be the implications of such a development? What would be your reaction to it? We only need to look at the examples how humans are merging with technology today to realise the future, in many ways, has already arrived. This trend is called ‘Transhumanisim’ (or ‘h+’ for short) and it’s one of the most thought provoking, beneficial, and frightening trends around. Read More...

...The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the associated risks for businesses is determining a position on integrating the newest, shiniest technology or to focus their marketing efforts on their core efforts. Early adopters gain a clear advantage in terms of brand positioning and securing new market interests while conservative brands tend to miss out or have to catch up by investing resources to retain their market share. Read More...