Digital Communications: An Asset Oft Overlooked

James Leighton Davis·7 September 2016·Customer Engagement

...Strong digital communications are often the primary factor that differentiates leading corporate brands from their peers. New research shows that the ability of a company's digital channels and website to connect and engage with its audience and stakeholders directly is critical in developing and sustaining profitable relationships. However, recent research by Radley Yeldar suggests that FTSE 350 corporate brands are falling short when it comes to meeting the digital communications standards necessary for today's modern business environment. Read More...

 thedigitaltransformationpeople.com· 1 Share

Tastes Of The UK’s Richest: Leveraging Their Diversity

James Leighton Davis·7 September 2016·Customer Engagement

...The UK's wealthiest 1% (about 570,000 people) show a clear tendency towards mid-level goods and love digital, research has shown. High Net Worth Individuals (HNWI) are significantly more tech-savvy than other demographics (yet still love more traditional channels such as TV), and also fancy both high-end and everyday products. As you can imagine, this presents a significant challenge to marketers. Read More...

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Transition your Supply Chain into Value Chain through Operation Innovation?

Micha Veen·24 August 2016·Strategy & Innovation

...Many supply chain functions have a multitude of cost-saving initiatives including operational excellence, standardisation, automation and many other similar initiatives. It’s often captured in their “vision and mission statements” to capture the importance of these initiatives. However, is the focus on cost reductions a sustainable way to deliver a sustainable supply chain organisation? Shouldn’t the focus be on integrated value-chains in/ outside your organisation, operational innovation instead of operational excellence, harmonisation instead of standardisation, and digital innovation instead of automation? Read More...

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What is Service Design?

Mark Hewitt·5 July 2016·Customer Engagement

...Service design is a human-centered approach that starts with an obsession about customer experience and the ability to deliver quality as a key value of success. For many organizations, service design focuses on evolving product-focused businesses into service-oriented ones through the use of effective design and superior customer experience. Read More...

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The Internet of Things and Boston: The Epicenter of Innovation

Mark Hewitt·5 July 2016·Strategy & Innovation

...The Internet of Things (IoT) and Boston are rapidly becoming inextricably linked. With firms like PTC, GE, LogMein, iRobot and booming tech and academic communities in its midst, Boston is poised to be a major geographic player and rival Silicon Valley in the innovation and next generation of technology, particularly for business-to-business (B2B) concerns. Read More...

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Why content is about quality over quantity

Ben Thompson·20 June 2016·Customer Engagement

...76% of B2B companies say they are going to create more content over the next year. MeetTheBoss TV’s Ben Thompson asks: are we headed for content overload? Read More...

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Driving Sales Excellence: The 5-Steps Involved

James Leighton Davis·31 May 2016·People & Change

...Achieving sales excellence is every entrepreneur's desire and, fortunately, is very doable. To make a significant difference to your bottom-line performance and top-line growth however, you need to use your investment - on average 5%-15% of revenue is spent on sales - wisely. Below are the 5 critical components that will help you accomplish this. Read More...

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How Effective A Leader Are You?

James Leighton Davis·31 May 2016·People & Change

...According to a recent-ish survey, a staggering 72% of leaders fail to excel at both strategy AND execution. Of the 700 respondents questioned, just 16% were considered highly effective at either execution or strategy, a mere 8% were rated very effective at both, while an astonishing 63% were neutral (to be polite) on even one of the two. Read More...

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The Role & Value Of An Interim Chief Digital Officer (CDO) In PE / VC-Backed Businesses – Interview

James Leighton Davis·31 May 2016·The Case For Digital Transformation

...This interview was conducted in late 2015 by James Wheeler of EIM, and is reproduced with his kind permission. Digital transformation is the most critical issue facing business today. We are all using clever IT and smartphones and most of us use social media. We all consume data and our actions generate further data. But few of us understand the significant opportunities digital offers on tap for developing our top line performance and conversely protecting what we have already got. Enter the Chief Digital Officer… Read More...

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Are you measuring the operational innovation process or the results?

Micha Veen·31 May 2016·Strategy & Innovation

...In my article, Measure the effectiveness of Operational Innovation (27 May 2016), I provided insight in the steps that successful organisations take to measure the “individual” operational innovation efforts. Through measuring the individual ideas through to innovation solution and deployment, you’re able to assess the effectiveness of operational innovation on the organisation’s vision, targets and goals. Read More...

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Beware the content marketing monster

Ben Thompson·17 May 2016·Customer Engagement

...This may seem self-defeating coming from someone who uses words for a living, but here goes: marketers are producing too much content.  Whoa there. Before all you creative types rush for the pitchforks and burning torches, hear me out.  I know that content is hugely valuable. I appreciate that the right piece of content in the right place, at the right time, can have a big impact. Read More...

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5 Disruptive Video Marketing Hacks Fueling The Growth of My Startup

Sangram Vajre·16 May 2016·Customer Engagement

...I had the honor to present at the Salesforce Connections conference in Atlanta this week. Attending Connections feels a bit like coming home for me since the first Connections experience hosted by ExactTarget (the first company to acquire Pardot) and soon thereafter we got acquired by Salesforce. This year, the Connections event was top notch. I had a blast connecting with former colleagues, B2B trailblazers, and I made a few new connections...hence the name of the event! Read More...

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