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Search Result Image for 'Why small businesses need to merge physical and digital'
Why small businesses need to merge physical and digital
Nathan Sykes·30 November 2018·Strategy & Innovation
...at the heart of Dunder Mifflin’s business strategy was assuming their B2B customers would always be willing to sacrifice some of the cost savings and the convenience of ordering from Read More...
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4 ways B2B companies can use mobile apps
Nathan Sykes·16 November 2018·Enabling Technologies
...“deal with” and think of them instead as blank creative canvases. For the B2B company, mobile apps can be an especially appealing way to put your best foot forward and Read More...
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How to handle a B2B data breach
Nathan Sykes·14 October 2018·Cyber Security
...to bolster their networks. 4. Offer Protection Assistance In the case of the Equifax breach, the company offered free credit freezes to anyone affected. As a B2B business yourself, and Read More...
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Should experiential marketing be part of your B2B Marketing Strategy?
Nathan Sykes·27 September 2018·Customer Engagement
...with brands in real-world situations in participatory, hands-on ways. This strategy, also called engagement marketing, is popular with B2C companies, but it can also work for B2B companies. About Experiential Read More...
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What a Customer Data Platform can do for your business
Nathan Sykes·23 August 2018·Data & Analytics
...because, in essence, there is still a customer in that equation. B2B companies can benefit from a well-established CDP because it helps eliminate the silos between different tools and channels. Read More...
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How do fintech and blockchain technology blend?
Kostiantyn Didur·13 August 2018·Enabling Technologies
...services industry. SmartLedger also built a Customised SmartLedger Development platform that should help insurance companies create own blockchain solutions. TraDove set its eye on the B2B payment fintech segment, just Read More...
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How Technology Is Innovating B2B Sales
Nathan Sykes·9 August 2018·Customer Engagement
...be able to do everything on their phones if at all possible. B2B, or business-to-business, companies are finding themselves increasingly going directly to customers and are thus forced to leap Read More...
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4 Reasons for Procurement to Back Blockchain
Bertrand Maltaverne·8 August 2018·Enabling Technologies
...cryptocurrency. For some, this association makes blockchain seem like something for hackers and illegal commerce, and far removed from typical B2B or B2C applications. However, what many may not realize Read More...
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How To Sell Professional Services Today – Part 7
Randy Shattuck·7 August 2018·Customer Engagement
...Certain types of service organizations navigate a sale that is complex, long, risky and challenging. If they win the deal, everyone rejoices and rain falls from the sky. Read More...
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