Under the hood of Staples’ build-over-buy CX transformation – a Couchbase microservices story

Jon Reed·17 July 2019·Leading Publication

...projects. But how did their digital transformation pick up steam? Bhayamkaram told me changing business conditions are driving Staples’ push, including an increased focus on B2B: We already have B2B Read More...

diginomica.com· 49 Shares

B2B Sales Process Automation: Pagely’s “Leviathan” System

Sean Tierney·16 July 2019·Enabling Technologies

...is the key slide with the table of contents for what we cover: The main differences between B2B sales vs. B2C sales are the sales cycle length and the number Read More...

pagely.com· 177 Shares

How Can B2B Brands Appeal to Millennial Buyers?

·3 July 2019·Leading Publication

...B2B retail landscape. Vendors must adapt to the evolving needs of their younger customer base… By 2020, not only will they make up the largest proportion of the workforce, but Read More...

digitaldoughnut.com· 59 Shares

B2B sellers eye customer experience in digital transformation

Digitalcommerce360·2 July 2019·Customer Engagement

...More manufacturers, distributors and wholesalers are embracing ecommerce. But if B2B sellers want to keep up with trends and plug into the needs of business buyers, they need Read More...

digitalcommerce360.com· 43 Shares

Word of Mouth is an Even Bigger Deal for B2B than B2C

Jay Baer·30 June 2019·Thought Leaders

...Ninety-one percent of anything is a big deal, which is why you need to pay attention to this: ninety-one percent of B2B purchases are influenced by word of Read More...

cisco.com· 17 Shares

Make Influencer Marketing a Part of Your B2B Mix with These 5 Philosophies

Jay Baer·20 June 2019·Thought Leaders

...placed in an influencers’ Instagram feed. But if you think influencer marketing isn’t a viable strategy for B2B, think again. Increasingly, B2B marketers are experimenting with influencer marketing, but-truthfully-they’ve been Read More...

cisco.com· 16 Shares

CRM Watchlist Winners with Distinction 2019 part one: Adobe – Enterprise Irregulars

Paul Greenberg·16 June 2019·Leading Publication

...a capable mid-market ecommerce platform and Marketo, an enterprise ready B2B Marketing Automation (or if you listen to them – customer engagement marketing) platform. What made these interesting – and Read More...

enterpriseirregulars.com· 12 Shares

Infographic: 5 Must Have Ingredients for a Great Content Marketing Strategy

Lee Odden·13 June 2019·Thought Leaders

...with the addition of virtual and augmented reality. In fact, the intersection of influencers and interactive has gained substantial momentum for many B2B companies we work with. Doing so actually Read More...

toprankblog.com· 115 Shares

Content and social are key to both marketing and sales

Barb Mosher Zinck·11 June 2019·Leading Publication

...B2B marketers, how can they best leverage it to do more than build brand awareness? The report, which dives into a study on the future of B2B content, points out Read More...

diginomica.com· 31 Shares

Meet the women trying to turn Israel into the ‘Marketing Nation’

Samuel Scott·9 June 2019·Leading Publication

...commercials in Israel are those that McCann Tel Aviv produces for the YES satellite TV network. We rarely see such creativity used in the tech and B2B worlds even though Read More...

thedrum.com· 308 Shares

How AI Is transforming B2B sales

Nathan Sykes·3 June 2019·Customer Engagement

...B2B sales teams more successful and committed to excellence than ever. Below is a look at a few of the tools and intelligence-gathering techniques AI has unlocked for B2B companies, Read More...

 thedigitaltransformationpeople.com· 0 Shares

The Proven Formula For Generating B2B Leads on Autopilot in the eLearning Industry

Jeff Bullas·2 June 2019·Thought Leaders

...the perfect intersection for B2B eLearning solutions. But, how do you generate a consistent flow of B2B leads in the eLearning space without burning out your sales team? The answer Read More...

jeffbullas.com· 87 Shares