...As consumer expectations towards digital user experience are increasing, more and more banks are striving to provide great customer experience on their digital banking channels – online, mobile, and tablet banking. According to the EFMA - Capgemini World Retail Banking Report 2014, customers with positive experiences are more than three times more likely to stay with their bank than those with negative experiences. Some banks have created tailored apps for some of their customer segments, e.g. dedicated mobile apps for the private banking segment or the youth segment. However, banks have the opportunity to do more than just provide a good customer experience in digital banking. With big data, predictive analytics and the unprecedented amount of data available from mobile devices, banks can tailor their digital banking experience on an individual level, and deliver a personalized level of service to their customers via online, mobile and tablet banking.
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