“How Brands Grow” …By Using a DMP
A few weeks ago I was referred to a book called “How Brands Grow” which…
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Martech
The problem with retargeting
According to Econsultancy, only 2% of web traffic converts on its first visit. Retargeting is…
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How tech is helping bridge the sales-marketing divide
Puneeta Dighe, Director of Content Marketing Strategy at Time Warner, explains how data is helping…
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Is marketing all about the tools?
Is marketing now all about the tools? Are they all-important? Well, yes… and no. At…
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5 Disruptive Video Marketing Hacks Fueling The Growth of My Startup
I had the honor to present at the Salesforce Connections conference in Atlanta this week. Attending…
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9 Best Tools to Manage Social Media Posts
Savvy social media marketers are a force to be reckoned withWe’re always tweeting, posting, writing, sharing, creating,…
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Video: Smarter decisions mean richer data, not just more data
To make smarter business decisions, you need richer data. But the idea of richer data doesn’t…
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Why Choosing MarTech is Like Selecting Wine
Marketing technology, aka MarTech, is all the rage, the new black, and the must-have resource…
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Digital Strategy for Broadcasters: AD-TECH
In this short-as-possible post, I’ll dive into AD-TECH, because according to Video Ad News (VAN),…
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Digital strategy for broadcasters: over-the-top. Transition, Invest, Transform.
I'll give it a try: "How to beat Netflix, and why the CABLE Guy is…
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Differentiating yourself using a DMP
There was a time when having a DMP made you different. It was a differentiator…
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CMOs and CTOs: A Disconnected Relationship
It is beyond obvious that marketing has become a more data-focused, technology-driven practice in the…
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