Smart Casinos, Big Data, and the “magic” Lose-Win-Win
Smart casinos can gather a lot of data about their customers, especially their recurring ones.…
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Analytics
Democratization of Analytics?
"Everyone's a data scientist--if they have the right tools"--a well-known business publication commented on social…
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Analytics, Technology Development Lifecycle, and Family Vacations
One of the prevailing challenges in making analytics successful is obtaining quick wins. What the…
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What Is “Data Science” Anyway?
Science—"the state of knowing: knowledge as distinguished from ignorance or misunderstanding." (Merriam-Webster). I once held the…
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Analytics: It’s All about People
In a recent Dilbert strip, Dilbert declares: "I found the root cause of our problems… It's…
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“Lies, Damned Lies, and Statistics”
Mark Twain wrote: "Figures often beguile me, particularly when I have the arranging of them…
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Why Do Analytical Pilots Fail?
It is said that some astounding proportion of BI and analytics efforts fail. Depending on…
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So You Want to Do Predictive Analytics?
It is not uncommon to hear business leaders say how predictive analytics is important and…
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Big Data: Don’t Try To Run Before You Can Walk
Marketing scientist Kevin Gray asks Wharton Professor Peter Fader some questions many marketers are asking…
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5 Things You Must Know About Analytics Career Transition
So you have heard about the hot new analytics field, the crazy demand for well-trained…
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Customer churn and Retention
In any business, competitors are always looking to grab your customers, and many customers are…
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Understanding Big Data – Are Big Data Analytics Your Friend or Enemy?
The term “Big Data” is highly reminiscent of terms like “Big Pharma”, and it has…
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