An Elephant In Our Room
I first caught wind of marketing research (MR) in the late '70s when a college…
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Analytics
The Bright Future of Retail Loss Prevention
Exclusive Research on LP’s Growing Industry Influence: A recent LP Magazine study, sponsored by Tyco…
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Data analytics: bringing Moneyball to medicine
The book Moneyball: The Art of Winning an Unfair Game by Michael Lewis was published in 2003. The…
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A Few Tips For Aspiring Data Analysts
Data and Analytics are hot but there's a lot of empty chatter about how to…
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Bayesian Statistics: What’s it all about?
This post summarizes my interview with Columbia University professor Andrew Gelman, a widely-recognized authority on…
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Corporate Self Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Today’s customers are socially driven and more value conscious than they were ever before. Believe…
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The Analytics Blues
Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy. If you…
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What is powerful real-time Analytics?
In today's digital age, the world has become smaller and faster. Global audio and video…
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How Analytics is changing the Game of Sport
Analytics and Big Data have disrupted many industries, and now they are on the edge of…
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Leaders, Don’t Be Afraid Of Analytics! Here is your 2017 Analytics Plan
Acing analytics is not optional anymore. Managing by the numbers, using data to learn about…
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Business takes data for granted. The C-Suites should draw on personal experience
Every morning, I reach for my phone and within moments I have a handle on…
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What is Regression Analysis?
Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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