AI, Big Data and Decisions
In our daily lives and in the workplace, we make many kinds of decisions. Some…
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Analytics
IT systems as means not ends
In my last article, I asked whether the quality of business analysis was improving or deteriorating…
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Data Science and Data Science Fiction
Data Science is what Data Scientists really do, but much of the buzz is about…
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5 Must Knows On Mastering Analytics and Making Your Career Transition
Recently I have been mentoring fresh graduates of Masters in Business Analytics program from a…
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Who cares about evidence?
Why bother with evidence? Because it improves the odds that what we believe is actually…
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Data Analytics is Transforming Healthcare Systems
Big Data Analytics is entirely transforming business paradigms. Automated databases are enabling businesses to perform…
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Are Data the New Oil?
We're told that data are the new oil. But oil is useless unless we know how…
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Introducing Marketing Research to Data Scientists
Most people working in data science have probably heard of marketing research but may be…
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Missing Links
Academics are a wonderful source of new ideas and also advice about how to do…
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Overcoming Quantiphobia
Marketing scientist Kevin Gray asks Professor Mark Reckase, a noted psychometrician, what business people most need…
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Statistical Modeling: A Primer
"Model" means different things to different people and different things at different times. As I…
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A Dozen Essential MR Skills
There's a lot to learn in a short space of time if you want to…
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