Outcome-Driven Ideation: brainstorming with the end in mind

Ideation is the creative process of generating, developing, and communicating new ideas for products and services; it is the idea generation phase of the innovation process. Many methods and tools exist that can aid in the ideation process, including brainstorming, mind-mapping, lateral thinking, SCAMPER, TRIZ and others.

Historically, companies employ ideation methods that disappoint along two fronts. First, managers are often paralyzed by the number of ideas that are generated, as they lack the ability to adequately evaluate and prioritize them.

Consequently, they are inundated with hundreds of ideas and have no way to effectively determine which are best. Second, only 17% of new product ideas that are pursued ever succeed in the marketplace, making ideation a highly-inefficient, broken business processes.

Arrange a Conversation